Meet the Makers

Coffee and Tea · Durham, North Carolina

Counter Culture Coffee

Durham roaster buying directly from small coffee farms since 1995.

Founded
1995
Founded by
Brett Smith, Fred Houk
Based in
Durham, North Carolina

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Their story

Counter Culture Coffee was founded in 1995 in Durham, North Carolina, by Brett Smith and Fred Houk. They started roasting in Durham and sold their first coffee to a local restaurant.

The company now roasts in both Durham and Emeryville, California, and runs training centers in cities across the country, including the Bay Area, where baristas and the public can learn to brew.

How it's made

Counter Culture buys mostly from small estates and cooperatives and works directly with growers. In 2008 it created its own direct trade certification with standards for quality, fairness and sustainability, and it tracks progress through an annual sustainability scorecard.

Why we carry them

We trust Counter Culture for coffee that is carefully sourced and roasted well. Their seasonal single origins are worth exploring.

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