Our reach already extends far beyond our four walls. More than 6.5M people visit our site each year, our e-commerce sales keep climbing, and every fourth quarter we ship roughly 3,000 custom gift baskets to companies like Google, Adobe and Salesforce.

Demand for what we curate is national. But curation has always been hard to scale, because taste is personal. Take just 20 taste preferences, measured across five levels, and there are more than 95 trillion possible combinations.

Sweet or savory. Bright or rich. Mild or fiery. Classic or adventurous. Italian, Japanese, Mexican, French, Korean, Mediterranean, and everything in between.

No store shelf and no one-size-fits-all subscription box can serve a palate that specific. AI can. For the first time, we can bring the judgment of our showrooms to every customer individually, wherever they live.

Specialty food lovers want exceptional products. The market makes them work to find them.

• Big-box retail runs on mass distribution, which requires mass-market goods. If a producer ships enough volume to land on a big-box shelf, the product usually isn't special anymore.
• Premium chains like Whole Foods have scaled past true curation. Planogram-driven shelves shut out many of the best small producers and nearly all of their limited releases.
• Independent shops bring deep expertise, but usually in one or two categories. They can't offer a complete specialty experience.

So a shopper who wants a great olive oil, a unique beverage and a beautiful gift makes three stops. Outside a handful of food cities, they can't find them at all.

We built the answer: one destination for the best artisan goods, curated across every category under one roof.

Our showrooms are 1,000 to 2,000 square feet by design. That's small enough to force real curation discipline and wide enough to cover everything a specialty food lover cares about. Because every item earns its place, we trust everything we carry. That keeps inventory lean, lowers risk and lets us expand efficiently. The constraint isn't a limitation. It's why our showrooms outperform on sales per square foot.

The Provisions Club brings that same discipline online. Most subscriptions win by offering convenience without sacrificing quality. The Provisions Club offers discovery without sacrificing convenience.

Our vision: a national network of intimate showrooms, each reflecting the finest local producers, all connected by AI-powered discovery that reaches every market we serve, whether or not we have a storefront there yet.

This playbook is proven. Cooper's Hawk layered a curated wine club on top of its restaurants: the restaurants built trust, trust drove club signups, and the club drove recurring revenue. With more than 400,000 club members, it was acquired by Ares Management in 2019 at a reported valuation of more than $700M, roughly 23 to 26 times EBITDA.

The Provisions Club runs the same flywheel with a different front door:

1. Showrooms build trust.
2. Trust drives subscriptions.
3. Subscriptions deepen discovery.
4. Every rating makes the next box better.

The difference is data. Every shipment, rating and skip makes the engine smarter, the next box more personal and each member more likely to stay. Revenue comes from monthly memberships, add-on wine pairings and a la carte purchases from our full catalog.

Our advantages were built one transaction, one producer relationship and one loyal customer at a time, over more than a decade: thousands of vetted products, direct access to small producers and their limited releases, and a loyal customer base. A tech startup or a PE-backed roll-up can't replicate them quickly.

"Most subscription startups spend their first million dollars building what we've already spent a decade creating. We're starting where others are just beginning." Mat Pond, Co-Founder and CEO

And we have the team to scale it: operators with experience managing over $1B in retail systems, building stores and launching multi-channel platforms.

Verifiable revenue, loyal customers, and a subscription product already generating six-figure annual recurring revenue.

• US Specialty Food Market: $175BN
• Food Subscription Market: $25BN
• Provisions Club Addressable Market: $88-$118M