Meet the Makers

Chocolate and Sweets · New York City, New York

Alice Mushroom Chocolates

Functional mushroom chocolates in pocket-size tins.

Founded
2022
Founded by
Lindsay Goodstein, Charlotte Cruze
Based in
New York City, New York

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Making it since

2022

Their story

Alice Mushrooms was founded in 2022 by Lindsay Goodstein, its CEO, and Charlotte Cruze. The brand put functional mushrooms and botanicals into chocolate, choosing it over gummies as the format they wanted to stand behind.

Its small tins, including Nightcap, Brainstorm and Happy Ending, are now sold at natural grocers across the country, and the company has added Party Trick, a chocolate meant as an alternative for nights without drinking.

How it's made

Each piece is chocolate blended with mushroom extracts and other botanicals chosen for a specific moment of the day. Party Trick, for example, combines cordyceps with kanna, mucuna, gotu kola, guayusa and a little caffeine.

It's really where neuroscience meets indulgence.
Lindsay Goodstein, CEO, to Beauty Independent

Why we carry them

We like that Alice starts with chocolate that is good to eat on its own. The tins are an easy gift for the friend who has tried every wellness trend.

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