Meet the Makers

Snacks · San Francisco, California

AL's Real Goods

Chewy, buttery boxed cookies from a San Francisco chef.

Founded
2025
Founded by
Aaron London
Based in
San Francisco, California

Making it since

2025

Their story

AL's Real Goods is the cookie company of Aaron London, a Michelin-starred San Francisco chef and restaurateur. He wanted a chewy, buttery, premium cookie you could buy by the box at the grocery store for under ten dollars.

London spent about two years developing the line, most of the testing done himself, before launching in September 2025 with four flavors: Choco Choco, Choco Chip, Ginger Smack and Peanutter.

How it's made

The cookies are made with organic, Non-GMO Project verified, fair trade and sustainably sourced ingredients. London worked with food scientists and a co-packer, reworking recipes several times until they could be produced at scale without losing the texture he wanted.

It took a long time to crack the code on a cookie I would be really proud of.
Aaron London, founder, to Commercial Baking (2025)

Why we carry them

We love supporting a San Francisco chef's packaged project. These are the kind of chewy cookies that disappear from the box fast.

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