Meet the Makers

Chocolate and Sweets · Los Angeles, California

Date Better Snacks

Handmade medjool date and chocolate treats from an LA pastry chef.

Founded
2022
Founded by
Michelle Valdez-Wilton
Based in
Los Angeles, California

Making it since

2022

Their story

Date Better Snacks was started by Michelle Valdez-Wilton, a pastry chef who also opened the Eagle Rock restaurants Four Cafe and Penny Oven in Los Angeles. Like many food businesses, it began at home during the pandemic.

She first tried to launch a frozen food line, then switched course after friends kept raving about the date treats she made. Date Better launched in February 2022 and has grown into hundreds of shops and hotels.

The lineup pairs dates with fillings like peanut butter crunch, almond java crunch, cashew lime crisp and hazelnut.

How it's made

The snacks are made in-house by a small team who pit, fill and package medjool dates by hand, then pair them with organic chocolate. The chocolate is made without emulsifiers, soy, palm oil or seed oils.

Ours are handmade. We're literally making everything.
Michelle Valdez-Wilton, founder and CEO, to New Hope Network (2023)

Why we carry them

These taste like a little candy bar but are built on dates, which makes them an easy afternoon treat or lunchbox surprise.

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