Meet the Makers

Wine · Sonoma County, California

Haus

Low-alcohol, grape-based aperitifs born on a Sonoma County family farm.

Founded
2019
Founded by
Helena Price Hambrecht, Woody Hambrecht
Based in
Sonoma County, California

Making it since

2019

Their story

Haus was started in Healdsburg in 2019 by Helena Price Hambrecht, who came from Silicon Valley brand work, and Woody Hambrecht, a third-generation winemaker whose family has farmed a Sonoma County ranch since the 1970s. They wanted a lighter, less sugary alternative to traditional liqueurs and cocktails.

The company shut down in August 2022 after its lead investor pulled out of a funding round. In 2023 the San Francisco company The Naked Market bought the brand and brought Haus back to market.

How it's made

Haus aperitifs start with a grape base and are flavored with botanicals, fruit and spices, such as heirloom cherries, anise and cocoa nibs in the Spiced Cherry. The recipes cut back on the sugar and bitterness of classic aperitifs and keep alcohol low.

We wanted a better way to drink.
Helena Price Hambrecht, co-founder, to Fortune (2020)

Why we carry them

We like Haus for an easy low-alcohol pour, over ice or topped with soda. It is a good fit for long dinners when you want to pace yourself.

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